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He FC Barcelona wanted to send his followers a message of “hope and optimism“in times of confinement and health crisis due to the coronavirus through a video in which several personalities and anonymous people from Barcelona sing the anthem of the entity, which proclaims among other things that ‘Tots units fem força‘(All united we make strength).
“Under the ‘claim’ ‘Today we fight, tomorrow we will enjoy # TOTSUNITSFEMFORÇA‘, and using one of the phrases from its anthem, the club wants to share this video in which representatives of all the’ Blaugrana people ‘participate, together in these exceptional moments, and who also wants show your appreciation and gratitude to professionals who are on the front lines fighting the pandemic“the club explained.
“We have to fight together to strengthen this COVID-19, which is now everyone’s rival.” This is one of the messages that Barça intends to send in a video made in different languages and that takes the lyrics of the hymn as a common thread, which representatives of different Blaugrana groups are reciting phrase by phrase.
From anonymous members to senators of the club, through supporters and fans of all ages, the video also features boys and girls from peñas and the Barça Academy from Nara (Japan), Lusaka (Zámbia), Charlotte (USA), Warsaw (Poland), Cale (Colombia) and Barcelona.
Also recognized fans like the singer Miki Puig and the model and businesswoman Judith Mascó, the Cook Jose Andres, the MotoGP championJorge Lorenzo or the doctor Bonaventura Clotet, which is promoting a research project to prevent coronavirus transmission.
Former players of Barça as the NBA playerPau Gasol or the ‘Barça legend’ Gary Linekeras well as representatives of the different sports teams such as Víctor Tomàs, Aitor Egurrola, Sergio Lozano, Alèxia Putellas, Ansu Fati, Sergi Roberto or former captain Carles Puyol.
The version used in the video is a piano version of Àngel Lardin Meler, one of the sound technicians at Barça Studios, and with him the entity wants to get his message across to the world through his networks, with a potential audience of more than 300 million followers globally and capable of generating more than 1,400 million interactions with his followers.
The ‘Cant del Barça’, composed in 1974, is the club’s current anthem and was written on the occasion of the entity’s 75th birthday by the writers Josep Maria Espinàs and Jaume Picas, with music by Manuel Valls, and is still current.