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The revenues of the top 20 European football clubs will fall close to 2,000 million euros at the end of this 2020-21 season due to COVID-19 and FC Barcelona retains the leadership, with 715.1 million, ahead of Real Madrid (714.9) and Bayern Munich (634.1), as revealed by the twenty-fourth edition of the report ‘Football Money League‘from the consultant Deloitte.
“The interruption of the 2019-20 football season, the different ways that the leagues in each country have had to respond to the pandemic, either by postponing or ending the season, as well as the difference in approaches from business partners, chains and stations have had a direct impact on the income generated by the clubs in the 2019/20 season“, explains Concha Iglesias, partner in charge of Sports at Deloitte Spain.
In most clubs, the interruption of the 2019-20 season has meant that approximately one quarter of revenue from the fiscal year ending in 2020 has been carried over to the next, resulting in a 2021 with an additional quarter.
The twenty football clubs with the highest turnover in the world, according to the ranking prepared by Deloitte, generated 8.2 billion euros last season 2019-20, interrupted by the health and economic crisis caused by the coronavirus.
This supposes a 12 percent decline after the historical record registered the previous season, in which the twenty clubs that lead the classification accumulated 9.283 million euros in revenue.
This reduction of just over one billion is explained by the decrease in revenue from retransmission on television, from 937 million euros (23%), mainly due to the postponement of income to the next fiscal year, which ends in 2021, and the reimbursements to chains and stations for the interrupted season. Also, by the fall in the income of the days, when the games were postponed, canceled or held behind closed doors, which will mean around 257 million euros (17%).
The Deloitte report also notes a increase of 105 million euros (3%) in business income that counteract previous falls. “The crisis derived from COVID-19 has pushed clubs to rethink and recalibrate their strategic objectives and business models, so that they can ensure a solid and prompt recovery“, assured Concha Iglesias.
The Deloitte expert focuses on the digital capabilities, both internal and external, as one of the key strategies to take into account since digital interaction has become the predominant way in which clubs can connect with their fans and employees.
In this sense, according to the survey included in the report and carried out with fans from 20 countries, 93% plan to return to the stadiums when allowed. “Meanwhile, content, tools and digital channels are key to improving the experience and fan engagement“says the Deloitte expert.
According to this same survey, 86% of fans consider that the lack of public in stadiums worsens the experience of watching matches and 48% believe that through additional analytics it would enhance your experience.
On the other hand, 58% demand additional content “behind the scenes” or outside the game, such as interviews or live training.
Despite the very particular conditions that the leagues faced during the 2019-20 season, the Deloitte Football Money League ranking is quite similar to previous years, and the FC Barcelona remains in first position, with revenues of 715.1 million euros, followed by Real Madrid, with 714.9 million in revenue.
The gap between the two, of just 200,000 euros, is the tightest in the history of the report. The white club has suffered a lower income drop than that of the Catalans, although the Bayern Munich, third with 634.1 million euros, is the club that presents the less decrease in income (4%) in the top ten of the classification.
The reason is that benefited from retransmission revenue in FY2020, thanks to the fact that the Bundesliga season ended earlier. For its part, the other Spanish team in the top 20 is the current leader of LaLiga Santander, Atlético de Madrid, thirteenth with income of 331.8 million of euros.